German Light Products 2016

German Light Products Website Redesign by N.A.I. Multimedia Studios

German Light Products is an internationally acclaimed leader of intelligent concert lighting with offices all over the world.

After an initial re-branding of the web presence for California based German Light Products North America, using a clean, streamlined look, Mark Ravenhill (President of the company) asked us for a more exciting and updated look to keep up with the competition. he also wanted to make sure the site was responsive on all screen sizes and that phone users would have an easy and entertaining version of the site that was very easy to navigate. 

We spent a lot of additional time creating a special user experience for phone users, adding or  removing specific content and often times, changing the the overall layout to allow for easier access to specific items. 

Since German Light Products are only available thru dealers in North America, we used a cart system in a way that displays all his products and is easy for the staff  to update, but without the options for purchasing and shipping or costly merchant accounts.

On the original version of the site we used the WordPress SHOPP plugin for the product display. After several installs we felt that the support is lacking and that the fundamental design of the product is far inferior to the many other options available to the small business that use WordPress.

N.A.I. Multimedia Studios now uses WooCommerce exclusively for its WordPress based online stores. The base plugin is FREE! There are hundreds of add-ons to it, support is great, the program does many things out of the box that SHOPP has to be customized to do. And as far as End User learning curves, WooCOmmerce is far more easy to learn than SHOPP.

Mr. Ravenhill also wanted to offer downloads to his customers, but some of these downloads were proprietary information. To resolve this issue we created User Accounts that, once manually approved by the GLP staff, would allow the users to download specific files that are not visible to users who are not logged in with these credentials. The support team is able to track who downloads this information, how many times they have been downloaded and many other important statistics. 

Another feature that was needed was an online schedule for training classes. To do this we combined two separate applications, a customized event calendar and multiple contact forms that allow a user to register for these classes. 

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